A proper home whose value is clear before negotiation.
We design a differentiated residential product around land, human proportions, daylight, quiet, privacy, air, materials and everyday life — with decisions that a design team can document and a sales team can explain.
For the buyer, it feels like “this place is right for me”. For the sales team, it becomes a clear story. For the developer, it becomes a product in a separate category.
€3,500
Express Project Screening for a site, master plan or prototype home.
from €12,000
Pilot House Concept: one flagship home, proportions, centre, light, microclimate and sales story.
from €40,000
Project Wellness Standard for a line of homes or a community.
A wellness home is architecture designed around the human being from the very beginning.
The buyer of a premium home is not looking only for square metres and a beautiful facade. They also evaluate daylight, quiet, privacy, thermal comfort, air, useful outdoor space and how naturally the plan supports family life.
That is why wellness architecture does not mean “adding a spa to a conventional layout”. It begins earlier: with the land, orientation, centre of the home, human proportions, light, quiet, privacy, air, materials and the scenario of life.
A differentiated home makes its value visible in the plan, section, material brief and everyday scenarios — before the sales team adds a claim.
They are not buying “180 m² on a plot”. They are comparing the quality of everyday life the product is designed to support.
Bedroom conditions
Daylight, external noise, privacy, overheating risk and circulation are checked in the design.
Calm daily flow
Proportions, transitions, storage, acoustic conflicts and routes through the home are resolved deliberately.
Indoor environmental quality
Air, humidity, temperature, acoustics, smells and materials are coordinated as one design brief.
Family privacy
Entrance, courtyard, terraces, bedrooms and windows are protected from random views and outside noise.
Connection to place
Sun, wind, terrain, views and climate become part of the value of the home.
Sales story
The buyer understands why this home cannot be replaced by the neighbouring villa with the same area.
For a developer, the question is whether differentiation can be observed, priced and validated before it is repeated across a project.
1 · Define the baseline
Record the conventional prototype, target buyer, construction budget and competing offer.
2 · Build one pilot
Compare design changes, incremental cost, buyer interviews and sales-team feedback.
3 · Decide with evidence
Scale only the criteria that survive cost review, technical coordination and market response.
No price premium, absorption rate or discount reduction is assumed. Those are project-specific hypotheses that require local comparables, cost data and a measured pilot.
The deliverable is a decision framework: what changed, what it cost, what buyers noticed and what should become the project standard.
Facade, area and specification can be copied. Human proportions cannot.
A complete architecture tuned to the human being can only be designed from the first sketch.
Dimensions, heights, openings, axes, centre and relationships between rooms form one system. Light, quiet, air, privacy and materials strengthen this foundation.
A conventional villa is easy to compare by area. A documented wellness brief gives the buyer additional, inspectable reasons to choose.
Wellness architecture becomes a commercial system only when the design, cost and buyer response can be checked.
01 · Buyer relevance
Which design criteria are named by the target buyer as meaningful, and in whose words?
02 · Cost delta
Which changes add cost, which are cost-neutral and which prevent late redesign?
03 · Technical feasibility
Can structure, MEP, facade, landscape and operations support the proposed criteria?
04 · Visible proof
Can each promise be demonstrated in a plan, section, specification, mock-up or measurement?
05 · Market response
What changes in qualified enquiries, objections, preference tests and reservation behaviour?
06 · Repeatability
Which pilot decisions are robust enough to become a standard for the next homes?
Not philosophy, but tools for architecture, product and sales.
- human proportion matrix;
- map of light, shade, overheating and wind;
- system of centre, bedrooms and privacy;
- microclimate and material requirements;
- ecological envelope model;
- scenario model with editable assumptions and explicit evidence gaps;
- risk map for decisions that are expensive to fix after construction;
- wellness passport of the home;
- language for website, brochure, show villa and sales team;
- clear claim language where a strong offer does not turn into medical promises.
Three levels: from a fast review to a standard for a line of homes.
| Format | When it is useful | What the developer receives | Fee |
|---|---|---|---|
| Express Project Screening | Before buying land, starting design or quickly checking a project. | Risk and opportunity map, 10–20 key recommendations. | €3,500 |
| Pilot House Concept | When one flagship home should set the standard for the whole line. | Proportions, centre, light, privacy, microclimate, envelope and commercial story. | from €12,000 |
| Project Wellness Standard | For a line of homes, community or premium branded development. | Rules for plots, homes, materials, wellness passports and sales. | from €40,000 |
If the developer wants to go deeper, separate pages explain the method, economics, scope of work and evidence base.
Financial model
Editable assumptions, sensitivity analysis, cost deltas and evidence required before a commercial claim.
Scope of work
Site, master plan, proportions, centre, light, privacy, microclimate and sales review.
Architectural method
Human proportions, classical architecture, sazhens, Vastu Vidya and healthy buildings logic.
Evidence base
Light, sleep, noise, air, temperature, views, materials and careful claim language.
Materials and climate
Hempcrete, microclimate, thermal inertia, humidity and climate-resilient wellness.
We do not promise treatment and we do not guarantee a premium. We create architectural foundations that can be shown and tested by the market.
Contemporary research supports the importance of light, air, temperature, humidity, noise and views for environmental quality. Human proportions are an authorial design system combining classical architecture, Russian sazhens and Vastu Vidya with contemporary requirements for a wellness home.
The offer is strongest when it names observable architectural conditions and their verification method. Medical outcomes and commercial uplift are not promised; project-specific claims are tested with data.
Do not sell a €600,000 home as another villa.
Start with one pilot home, make every criterion inspectable and decide what to scale from cost and market evidence.
30 minutes · confidential · concrete